Commercial Recruitment for Growth & Investment-Backed Businesses

COMMERCIAL

Commercial Recruitment for Growth & Investment-Backed Businesses

Specialist commercial recruitment for VC-backed, AIM-listed, PISCES and founder-led growth businesses across the UK.
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COMMERCIAL ROLES WE RECRUIT

Building the commercial teams that turn opportunity into growth

Growth creates different commercial challenges at different stages. A business may need its first senior sales leader, an experienced CRO to build a scalable revenue function, or marketing leadership capable of sharpening positioning and accelerating demand.

We recruit commercial professionals who can build, lead and develop the functions responsible for revenue and customer growth.

Chief Revenue Officer Recruitment


A CRO can become a critical appointment as a business moves from founder-led selling towards a more structured, scalable commercial model. The remit varies significantly. Some CROs own the entire revenue engine across sales, marketing, partnerships and customer success; others are brought in primarily to professionalise sales and create greater predictability around growth. We focus on the outcomes the business needs from its CRO, not the title alone.

Revenue strategy

Scaling commercial teams

Go-to-market

Board and investor environments

Sales Director and Sales Leadership Recruitment


The right sales leader can change the trajectory of a growing business. As companies scale, sales leadership often needs to evolve from individual performance and founder relationships towards repeatable processes, stronger management and greater visibility over pipeline and forecasting. The requirement varies enormously by sales cycle, customer base and route to market, so we look beyond headline revenue numbers to understand how candidates actually achieved them.

Marketing Director and Marketing Leadership Recruitment


Marketing requirements often change substantially as a business grows: what begins as a relatively tactical function may need to develop into leadership across brand, positioning, demand generation and go-to-market strategy.

We recruit marketing leaders who understand how marketing needs to support the wider commercial strategy, whether the priority is building brand, generating demand, entering new markets or supporting a scaling sales function.

For growing businesses, that often means finding people who combine strategic thinking with a willingness to stay close to execution.

Partnerships, Business Development and Commercial Strategy Recruitment


Growth doesn't always come through a conventional sales structure. Partnerships, business development and strategic commercial roles can be central to entering new markets, developing distribution channels and identifying new sources of revenue.

Business Development

Strategic Partnerships

Commercial Strategy

Go-to-Market

Customer Growth

Revenue Operations


Discuss a Commercial Hire

WHO WE WORK WITH

Commercial recruitment across different business environments

The commercial leadership a business needs depends on its stage, ownership, market and growth ambitions.

VC-Backed

Turning investment into scalable revenue
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Growth & Founder-Led

Moving beyond founder-led growth
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AIM-Listed

Growth with greater market accountability
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PISCES

Commercial capability for the next stage
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Finding commercial leaders who aren't actively looking


The strongest commercial candidates are often successful where they are. High-performing sales, marketing and revenue leaders may have strong teams, valuable relationships and significant incentives to stay. Many are unlikely to appear in an advertised candidate pool.

Direct headhunting lets us identify people based on the markets they know, the teams they've built and the growth they've actually delivered, then approach them directly, giving clients access to a much broader market than candidates who happen to be actively looking.

Understanding the person behind the numbers

Commercial CVs naturally contain numbers: revenue growth, targets, pipeline, market share. The context behind them matters. Someone who grew revenue with an established brand, a mature team and a significant marketing budget may face a very different challenge in a founder-led business building its commercial infrastructure from scratch. Success in one sales model or market doesn't automatically transfer to another.

We look beyond headline performance to how results were achieved and the role candidates personally played. The objective isn't finding someone with impressive numbers. It's finding someone capable of delivering commercial growth in this particular business.

Executive search

A structured, research-led search of the relevant market - particularly valuable for CRO, Sales Director and other critical commercial appointments where the strongest candidates may not be actively looking.
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Contingent recruitment

For other permanent commercial appointments, we work on an exclusive contingent basis, combining direct sourcing with a success-based fee structure.
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Why Fram Professionals

Fram Professionals specialises in recruitment for VC-backed, AIM-listed, PISCES and founder-led growth businesses. Our sister company, Fram Search, has worked across UK financial services and investment markets for more than sixteen years, giving us access to an established network across investment and venture capital, alongside our own relationships with growth businesses and senior professionals.

Our approach is deliberately headhunting-led. Rather than limiting a search to candidates actively applying for roles, we identify and directly approach people whose experience fits the particular circumstances of the business.

3×

3× the industry-average contingent fill rate across the Fram group

100%

Retained search completion rate

16+

Years of specialist market experience

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