Hiring During a Secondary Investment

Hiring During a Secondary Investment


Hiring During a Secondary Investment

Simon Roderick

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July 21, 2026
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Secondary transactions have become an increasingly important feature of the UK growth market. What was once seen as an occasional liquidity event is now a common part of the funding journey for many founder-led and venture-backed businesses. They provide founders, early employees and investors with an opportunity to realise part of the value they have created, while allowing the business to continue its growth with existing or new shareholders.

Much of the discussion surrounding secondaries focuses on valuation, liquidity and investor appetite. Less attention is given to what often follows. For many businesses, a secondary marks the point where leadership expectations begin to change.

Founders frequently describe a secondary as providing greater freedom. After years of building a business, reducing personal financial exposure allows them to think differently about the future. Some become even more ambitious, pursuing acquisitions, international expansion or larger investment rounds.

Others begin to think about succession, governance and building a leadership team capable of supporting the business over the longer term.

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This change in perspective often leads to different recruitment decisions. Roles that previously felt unnecessary suddenly become priorities because the focus shifts from building the business to building an organisation that can continue to grow beyond its founders.

Finance is usually one of the first areas to receive investment. As businesses become larger and attract more sophisticated shareholders, expectations around financial reporting, forecasting and governance increase. A Chief Financial Officer with experience of investor backed businesses can provide the commercial insight and credibility required to support the next stage of growth, while allowing founders to spend less time managing financial complexity.

Operations also become more important. Businesses that have grown quickly often rely on founders to make key decisions, oversee delivery and resolve operational challenges. While this approach may have worked during the early years, it becomes increasingly difficult as organisations scale. Recruiting an experienced Chief Operating Officer or Operations Director can help introduce structure, improve accountability and create capacity for the leadership team to focus on strategy.

Governance frequently evolves at the same time. Investors may encourage businesses to appoint independent Non Executive Directors or strengthen the board with individuals who have experience of scaling companies through similar stages of growth. These appointments are not about reducing entrepreneurial spirit. They are about providing constructive challenge, strengthening decision making and preparing the business for future investment or liquidity events.

It is also common for commercial leadership to change following a secondary. Businesses that have successfully established product market fit often move into a phase where sustainable growth becomes the priority. Experienced Sales Directors, Marketing Directors and commercial leaders who have built scalable revenue functions can make a significant difference during this period, particularly where founders have historically led customer acquisition themselves.

One of the most overlooked aspects of a secondary is that it changes candidate perception. Senior executives are often attracted to businesses where founders have demonstrated long-term commitment while also creating a more stable ownership structure. A successful secondary can therefore become an opportunity to attract experienced leaders who may previously have considered the business too early stage or too founder dependent.

Recruiting at this point requires careful judgement. Businesses are evolving, leadership teams are changing and expectations from investors continue to increase. The strongest candidates are rarely responding to advertisements. They are typically established executives with experience of scaling investor backed companies who expect confidential conversations and a clear understanding of the opportunity before considering a move.

At Fram Professionals, we work with founder-led, VC-backed, AIM listed and PISCES businesses as they navigate periods of growth and transition. Secondary transactions often represent a significant milestone, although they also create new leadership challenges. Identifying the right individuals at this stage can strengthen governance, improve execution and help businesses realise the opportunities that additional investment creates.

A secondary should not simply be viewed as a financial transaction. For many businesses, it represents the beginning of a new chapter. Companies that recognise how leadership requirements evolve after a secondary are often better positioned to sustain growth, attract further investment and build organisations that continue to succeed long after the transaction has completed.

Successful businesses recognise that hiring well is not simply about experience, but alignment, timing and intent.

Contact Fram Professionals if we can ever assist you with insights on the issues raised.

About Fram Professionals

Fram Professionals supports VC-backed, AIM-listed, PISCES and founder-led growth businesses with executive search, leadership hiring and talent strategy. Through our work with growing companies, investors and senior executives, we share practical insights on leadership, governance, hiring trends and organisational growth.

Contact us at [email protected] or call 01525 864 372 to discuss a search or register as a candidate.

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