Fram Professionals - marketing practice

How firms are using digital marketing to increase sales

How firms are using digital marketing to increase sales

Emily Tomlin

January 18, 2023

Following on from our article on how digital marketing has changed sales, we thought we'd look closer at how it is used.

Digital marketing has revolutionized the way companies reach and engage with their customers. With the widespread adoption of the internet and mobile devices, businesses have a wealth of opportunities to connect with their target audience and increase sales. Here's how firms are using digital marketing to boost their sales:

  1. Search Engine Optimization (SEO) - SEO involves optimizing a website for search engines such as Google, Bing, and Yahoo, so that it appears higher in the search results for relevant keywords. By improving the visibility of a website, firms can attract more qualified traffic and drive more sales.
  2. Pay-Per-Click (PPC) Advertising - PPC advertising allows firms to pay for targeted advertisements that appear at the top of search engine results pages. With PPC, businesses can reach potential customers at the moment they're searching for a product or service, increasing the likelihood of a sale.
  3. Social Media Marketing - Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn provide businesses with the opportunity to reach their target audience where they spend most of their time online. Companies can use social media to build relationships, promote their products, and drive sales through targeted ads and influencer marketing.
  4. Email Marketing - Email marketing involves sending promotional messages directly to a customer's inbox. By personalizing messages and segmenting email lists, businesses can increase open rates, click-through rates, and conversions, resulting in higher sales.
  5. Content Marketing - Content marketing involves creating valuable, relevant, and engaging content to attract, retain, and drive profitable customer action. Firms can use blog posts, videos, ebooks, and other forms of content to educate their audience and build trust, ultimately leading to increased sales.

Of course, the often talked about benefit of the above it cost, but in reality there are many benefits. Speed of mobilising a campaign, the ability to personalise content and to run multiple test projects simultaneously has revolutionised marketing. Firms no longer want to wait for, or to spend, on a tentpole campaign. Equally, the benefits of digital in supporting the growth of SMEs is incredible. In conclusion, digital marketing provides businesses with a range of tools and strategies to reach and engage with their target audience, drive traffic, and increase sales. Whether through SEO, PPC advertising, social media marketing, email marketing, or content marketing, firms are utilizing these techniques to boost their bottom line and remain competitive in an increasingly digital world.

About Fram's Marketing practice

Our specialist Sales & Marketing Practice focuses on permanent placements across all levels from Graduate through to Senior Hires.

Contact us on [email protected] or call 01525 864 372 for an informal chat about our services.

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